Our world is full of tools. I joke often with my clients that all of our conversations start and end with new tools or approaches that allow us to do our jobs more effectively. The reality is we need specific tools to uncover insights to achieve our goals. Optimizing websites for conversion can be a very resource intensive process.
Below are three critical tools that are my ‘must haves’ for website optimization exercises. All of these combined ensure that our decisions are led by data rather than a hunch without breaking the bank.
2. Clicktale – knowing how people are navigating your site and responding to specific messaging and visuals is extremely important. Clicktale focuses on customer experience analytics via heat maps, conversion tracking and allowing you to record individual users as they navigate your website. Pricing starts at free for limited functionality but is very reasonably priced.
3. Google Analytics or Adobe SiteCatalyst – really any website analytics provider will work but if I have my choice I default to Google or Adobe depending on how advanced your situation requires. Costs range from free to pricey.
Bringing customer experience analytics, website analytics and A/B testing data all together is the best way to ensure that your website is running optimally while reducing cycle times. Consumers demand relevant information; let’s give them what they desire via data driven solutions. In the end both consumers and marketers win.
Have questions about these tools, always happy to connect via LinkedIn.
Drew McKenzie – has written 6 posts on this site.
As a strategist, the starting gate is always uncovering an insight. Then combining unique ways to leverage digital technology to maximize a brand's relationship with their consumer overtime. Lately my primary focus has been diving into all aspects of content marketing thinking from a media neutral perspective.
From a start in politics to immersion in software development, account management, brand and business strategy this has all built my skill sets to solve business problems.