We’ve all heard about successful blogger outreach campaigns, but what is it that makes some brands totally and utterly fail? Whether this is your first time outreaching to bloggers or you’re a seasoned pro, below are eight tips for avoiding disaster.
1.) Don’t invite just anyone – Selecting the right bloggers for outreach is critical. But it’s not all about reach. Take into consideration writing styles, content focus areas, engagement levels and reader demographics. You want bloggers who are at a minimum open to receiving communication from your brand, or even better, bloggers who are already loyal. At the end of the day, the more open and loyal they are, the more vocal and favorable they will be.