Technology. What first comes to mind when you hear the word? Are you thinking of frozen computers and slamming CTRL-ALT-DELETE on your keyboard? Are you thinking about repeatedly calling IT to tell them you can’t print, again?
The word technology makes many a person shudder, but I’m here today to tell you to fear not! Technology is on our side. A little over a week ago, I attended the 2012 Public Relations Society of America (PRSA) St. Louis Chapter’s annual Tech Day. Now in its third year, Tech Day began as a way to increase the public relations industry’s understanding of how technology affects our practice and how we can harness that technology to better our clients’ business.
For more on the five ways technology is impacting public relations, visit Powerhouse Factories’ blog.